Not long ago, artificial intelligence was viewed as promising technology but a solution that only hi-tech companies or industry giants like Google or Tesla could invest in and benefit from. That presumption is fading fast. Today, the biggest hurdle facing AI marketing is understanding its true value amidst so many lofty promises and pervasive misconceptions. The history of AI dates back further than most realize, but for all intents and purposes, the development of modern AI was really catalyzed in the 1950s with The Turing Test -- a measure which quantified a machine's intelligence. Fast-forward to 2010: Microsoft begins tracking human body movement using a 3D camera and infrared detection.